I am a Professor at Lucerne University of Applied Sciences and Arts / Lucerne School of Engineering ...and Architecture. At the Institute for Innovation and Technology Management (IIT) I conduct research and I teach on the topic "Digital Business Economy and Engineering". I understand my role and what I do as a toolmaker. In the sense of Grounded Theory and through Action Research, I investigate the implications of the change from product-focused companies to knowledge-oriented business models and the transition to a Digtal Economy and a Digital Society. I am also the founder of the DigitalFuture.blog Agency for Business Transformation, the founder and Director Applied Research of iProcess AG (ltd.) and the inventor of iBridge.ch, an Open Innovation networking platform. I have thirty years of business experience and worked in expert and management positions for national and multinational companies, such as Zurich Financial Services, Ascom Telecommunications, Hewlett-Packard and various organisational consultancies. I live near Lucerne and I am fluent in English, German and Italian.